Organizing marketing content by logical topical groupings
Products, sub-products, features, solutions
Objectives (both corporate and customer)
Content Composition and Performance Tracking
Themes and sub-themes form a key way to filter content in your Editorial Calendar and content inventory list views
Themes combined with the Buyer Cycle form to create the Theme-Cycle content strategy tool and report
The Theme-Cycle, and using themes in general, helps to ensure message alignment across teams, calendars and buyer cycle stages
Looking to get started strategically planning and organizing your existing content by themes? Sign-up for a free trial of Marketing.AI today, and begin adding your themes to the system in minutes.