Content Marketing Themes

Organizing marketing content by logical topical groupings

Organizing your content by themes and sub-themes is a key leg of your content marketing strategy stool. Themes can cover many different use cases for logically grouping content items

Products, sub-products, features, solutions

Benefits

Objectives (both corporate and customer)

Challenges, Needs

Market, industry

Channel-specific

Series

...and more

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Creating meaningful themes helps you not only plan content in alignment but also audit your existing content in a way that makes sense. Themes become objects in the Marketing.AI system that can be used to qualify and instruct on:

Ideas

Content Items

Content Composition and Performance Tracking

Themes and sub-themes form a key way to filter content in your Editorial Calendar and content inventory list views

Themes combined with the Buyer Cycle form to create the Theme-Cycle content strategy tool and report

The Theme-Cycle, and using themes in general, helps to ensure message alignment across teams, calendars and buyer cycle stages

Looking to get started strategically planning and organizing your existing content by themes? Sign-up for a free trial of Marketing.AI today, and begin adding your themes to the system in minutes.

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